Discovery and strategy
Clarify the business, audience, offers, competitors, customer journey, and actions the website needs to support.
Managed Website
A custom website—built, launched, and continuously managed.
Tully Digital handles the website from initial strategy and production through hosting, maintenance, and the routine updates that keep it current.
Website LaunchStarting at $1,500+Managed Website$399 / month12-month initial agreement, then month-to-month
The Website Launch
Strategy and production before the monthly service begins.
The one-time Website Launch starts at $1,500. Final page count, content needs, functionality, integrations, and third-party costs are documented before work begins.
Search and page planning
Research initial search opportunities, then define the sitemap, page priorities, content hierarchy, and conversion paths.
Content preparation
Organize useful existing content and provide the migration or content assistance established in the approved launch scope.
Custom design and development
Create the design direction and build a responsive website around the business rather than adapting it to a generic theme.
Technical foundation
Implement technical SEO fundamentals, analytics, tracking, performance considerations, and agreed functionality.
Testing and launch
Review the website across supported screens, complete quality checks, deploy it, and establish the managed environment.
Who it fits
A strong website foundation—without a full optimization engagement.
Managed Website is the practical starting point when the immediate need is a better website and dependable ongoing ownership.
Managed Website fits when
- Your current website is outdated, difficult to manage, or no longer represents the business.
- You need strategy, design, development, hosting, and maintenance handled together.
- You want a search-ready website with ongoing technical care and reasonable edits.
- You are not yet ready for recurring SEO research and content production.
Consider ongoing optimization when
- Your existing website is workable but needs continuous search, content, and conversion improvement.
- You want opportunities researched, prioritized, and implemented—not merely documented.
- You want one partner improving the website and using available results to guide what happens next.
How the website gets built
Clarity before design. Management after launch.
The details vary by scope, but every managed website moves through the same four stages.
Define the foundation
Understand the business, customers, offers, current materials, and what the new website needs to accomplish.
Plan the experience
Organize the pages, messaging hierarchy, navigation, search foundation, and conversion paths before visual design.
Design and build
Create the interface, develop the responsive website, connect agreed functionality, and review the work together.
Launch and manage
Complete launch checks, deploy the website, establish monitoring and analytics, and move into ongoing support.
The $399 monthly service
Routine website updates included.
Need to change some copy, swap an image, add a testimonial, update a service, modify a form, or add a standard page using the existing website design? Send it our way and we will take care of it.
Content and business information
Copy, headlines, calls to action, services, pricing, hours, team information, FAQs, contact details, testimonials, logos, portfolio items, and downloadable resources.
Website and design updates
Images, buttons, links, minor forms, tracking scripts, responsive fixes, bugs, and contained layout adjustments within the existing design system.
Technical and search upkeep
Metadata, headings, internal links, basic schema, broken links, sitemap or indexing issues, monitoring, deployment, and technical maintenance.
Standard new pages
Contained pages assembled with the website’s existing components, design system, and functionality under a reasonable-use policy.
What's included · Examples
Routine updates within the website you already have.
- Updating copy, images, pricing, services, or team information
- Fixing links, minor forms, responsive issues, or contained bugs
- Adjusting metadata, headings, internal links, or basic schema
- Adding a standard page with existing components
What's not included · Examples
New capabilities or substantial changes that require a separate scope.
- Major redesigns or a new visual system
- Portals, applications, or ecommerce functionality
- Complex third-party integrations or custom software
- Substantial platform or website architecture changes
Managed Website vs. Ongoing Optimization
Choose ongoing website management—or continuous SEO and website improvement.
Managed Website provides a new website and routine ongoing care. Ongoing SEO & Website Optimization is designed for a workable existing website that needs recurring research, implementation, and measurement.
Managed Website$399 / month
Host, monitor, maintain, and keep the launched website current with routine updates.
Website Launch starts at $1,500 · 12-month initial agreementOngoing SEO & Website Optimization$999 / month
Research, prioritize, and implement ongoing improvements across SEO, content, website experience, conversion, and measurement.
6-month initial engagementExplore ongoing optimizationFrequently asked questions
Know what the monthly model means.
Straight answers about scope, billing, timing, ownership, and what happens after launch.
Is Managed Website a template?
No. The website is planned, designed, and developed around the approved needs of the business. Reusable development systems may support quality and efficiency, but the customer experience is not selected from a generic theme.
How many pages are included?
The initial page structure is defined before the engagement begins because companies do not all need the same website. The approved scope documents what will be built and identifies anything that requires separate pricing.
How long does the initial website take?
Timing depends on the approved scope, content readiness, integrations, and review speed. The schedule and customer responsibilities are confirmed before production begins rather than promised without context.
Can you use our existing content and branding?
Yes. Useful existing material can be retained, reorganized, or refined. Any new brand identity, extensive copywriting, photography, or other production needs are identified during scoping.
When does the $399 monthly service begin?
Monthly billing begins when the website launches or 45 days after kickoff, whichever occurs first. The Day-45 provision applies when launch is delayed by outstanding customer content, access, feedback, or approvals—not by a Tully Digital-caused production delay.
Who owns the website and content?
You retain ownership of the materials you supply. Ownership of the produced website transfers after the initial 12-month Managed Website agreement is completed. Third-party software, fonts, media, licensing, domains, and platform services remain subject to their own terms.
Can I take the website elsewhere before the initial term ends?
An early website buyout option can be defined in the service agreement. This protects the initial production investment while giving you a documented path to take the website elsewhere before completing the initial term.
What do routine website updates include?
They cover reasonable, contained changes using the website’s existing design system, components, and functionality. New software functionality, major redesigns, complex integrations, or substantial architectural changes are quoted separately.
What happens after the 12-month initial agreement?
The Managed Website service becomes month-to-month at $399 per month. Any future pricing or scope change would be confirmed directly rather than assumed.
Does this include ongoing SEO and content growth?
Managed Website includes a search-ready foundation and ongoing technical care, but not the recurring research, content, SEO, conversion, and measurement work included in Ongoing SEO & Website Optimization.
Build the foundation. Keep it managed.
Start with a Website Assessment to confirm whether Managed Website is the right first step.
Request an assessment